When you start up your business in Melbourne, there are certain things to consider when reflecting on different marketing schemes you will put into action as you have a pretty competitive market. Below are a few simple marketing tips and tricks so you can start up your business with a clear and strategic marketing plan and goal.
- Business cards, loyalty cards and appointment cards
These three small pieces of paper really pack a punch. Clients can catch a few to share with friends, and you can hand them out in expos, professional meetings and even social events. When you hand someone your business card, you make a mental and visual connection. Wallet-friendly loyalty cards are cost-effective incentives, which encourage repeat business and build buffs. Creating your card visually memorable adds for your business; consider using same day printing places to be business ready!
Pro Tip: To get a more striking look, go for a glossy or coated stock paper, or create your business card do double duty by using the backside as an appointment card.
- Posters and Banners
Large-format images get attention and permit you to show off products or announce a special offer or promotion. Use oversize format special printing to generate a full colour poster for an upcoming event or purchase. It helps attract customers to your shop and makes your business look more professional.
- Brochures and Flyers
In this day of mobile and digital everything, these printed marketing collateral materials continue to be important marketing tools. Brochures and flyers are important as a means to present your information quickly and remind your customers about your services and products. You can deploy these substances in direct mail advertising campaigns to potential or current clients, or utilize leaflet holders to show the materials in the front counter and in trade show or expo booths.
Pro Tip: Along with your messaging, location and logo, include testimonials from satisfied clients, your site and your social networking tags.
Data indicates that 79 percent of consumers read or scan advertisements mail and find direct mail more convenient than going online. Along with the Direct Marketing Association found direct email marketing is 7 times more powerful than all digital stations combined. You can design brochures and flyers to be sent as unaddressed mail, or use these other options for a small business direct mail campaign when you have your client’s address and contact information.
Place your logo on a card to market specials or events to clients, or as thank-you and vacation message notes to loyal customers. For those who have terrific pictures of themselves or of the business consider adding them to your specialized documentation. You can even consider creating picture postcards for clients to take along as mementos or to send to friends.
- Branded Envelopes and Letterhead
Purchasing high quality envelopes and letterhead with your small business’ logo is always an intelligent decision. The envelopes establish a fantastic first impression for direct mail campaigns, in addition to when mailing invoices, gift cards and correspondence.
- Promotional Items
Use your logo strategically on promotional items and tools. Pick promotional products that are practical, like telephone chargers or thumb drives, so that they really get used where people can see them so that they do the advertising for you. Even branding on useful items your employee’s uses with customers, such as logo pencils, can have a large effect, and can be easily arranged at printing shops near you.
- Promotional Clothing
Wearable branding, whether donned by employees or clients, is effective and enduring. Promotional clothing is an important aspect of some creative businesses as they give an ever-lasting effect on the customer.